M.L.M Training - 9 Proven Actions to Get Your Downline
By: Tim Sales
"Tim, how do I motivate my M.L.M downline?"
I am asked this question frequently. Let's get clear on what
is meant by the question - How do I motivate my M.L.M downline?
It means, "What can I do to get them to produce more?"
Does anything work? This is one of my favorite subjects
because it's so misunderstood. Historically people have tried
the most asinine things in an attempt to "motivate" human
beings. Slavery and threatening of life, rallies and
hype-driven events, even people running across hot coals. The
US Navy has done many different experiments to try to get men
to produce more. They've tested whether men who go out drinking
together produce more. They've put men who hated each other
together and men who were best friends together to see which
would produce more.
None of these have worked...for very long. People can come
out of a Tony Robbins event super excited and "motivated." But
after a day or two - maybe even a week - they're back to their
previous production level.
I might as well go ahead and let the cat out of the bag
because he's practically ripping the bag open at this point.
YOU CAN'T MOTIVATE YOUR M.L.M DOWNLINE! But you can get them to
produce more. Which is what you really want FOR them and FROM
To get your downline to DO more, to get them to exhibit
confidence, cheerfulness, and discipline requires you to do two
things...GET THEM EFFECTIVE AT WHAT THEY DO with good M.L.M
training and make it in their interest to do it. The US Navy
concluded that when production was high, more production
Effective M.L.M training is the only thing that truly works
So for you - trying to get your downline to produce more - or
produce anything - you must train them. You might be saying,
"But I train my people every Saturday! I give them a training
manual. I do conference calls." I realize you may have been
working very hard at training your downline. But, the test of
effective M.L.M training is not whether you conduct training.
It's whether the student can do it! NOTHING ELSE.
List of what to train your downline Here's how and what I
recommend you train your downline on. - How to establish goals
- How and what to know to be effective (most of which is on
this list) - How to promote - What to say to people when they
make phone calls - How to set appointments - How to present the
M.L.M business or products - How to sell the M.L.M business or
products - How to sponsor people (the correct procedures and
sequence) - How to train new distributors
To get your downline to produce and produce more, you need
to get them effective in each one of these areas. When they can
do each of these things, they will be motivated because they
are effective. They WILL produce because they feel ABLE to
Bomb squad trained me I did not just come up with this M.L.M
success system overnight. I worked it up and down until it
worked. I got the concept from something I learned in the bomb
Before my network marketing career, I was in the US Navy
Underwater Bomb Squad. Only one man is allowed to go work on a
live bomb. No sense in blowing two bomb-techs up because of one
man's mistake! When we headed down to work on the bomb, we took
a piece of plexiglass and a grease pencil. When we were getting
ready to do the first step of defusing the bomb we would:
a) Write what we were going to do.
b) Do the item.
c) Check it off as being done.
Then go to step two. Write it down, do it, then check it
off. The reason we did this exact sequence is because if the
bomb blew up, the other bomb squad techs knew that very
valuable information was written on that piece of plexiglass.
When they retrieved the plexiglass they would see that item 1
and 2 were okay to do. But item 3 upset the bomb - don't do
The items written on that Plexiglas became our "Standard
Operating Procedures." Obviously leaving out that last step
that upset the bomb! It was our sequence of defusing that bomb
when we faced it again. I applied the same principles to
network marketing and the above list of activities. These
activities are the only activities that make money in network
Be a great coach As a coach, if you have your distributor
keep a record of how many times he/she does each activity you
can coach the exact item that THAT distributor is having a
problem with. If you don't use this list and try to coach -
you're coaching on what you think the group needs. Or you're
coaching a "pet" category of your own. I've observed closely
new distributors. They don't "engage" into the business until
they feel confident in what to say to their prospects.
Therefore, they need to know how to do items 1-5 before you
have them on the phone. See, it doesn't make sense to know how
to do New Distributor Training before they know how to set
appointments. I've known lots of distributors who've quit that
still know the compensation plan. I know plenty of failed
distributors who know how to train a new distributor who have
never sponsored anyone.
I don't know a lot of distributors who have quit who can set
appointments and have the prospect show up. My point is, to
really have M.L.M success you need to first train your
distributors to be able to invite, and then train them how to
present, and then train them how to train.
Other items important in getting your downline to
Ethical behavior. People will not follow (or produce
for) someone who is unethical or dishonest.
Boldness. People will follow boldness because they
like following in the footsteps of a bold leader. What
does it take to be bold? You must be productive
yourself. Let your MLM downline see you face your
fears. Let them see you make phone calls, let them see
you do presentations, let them see you standing there
waiting for your guests.
Be interested in them. Show your people that you are
interested in their goals. Put your front line's goals
on your refrigerator. Talk to them about their goals.
This is where the "make it in their interest to do it"
Be the source of information. Always be up-to-date
on the latest information. This means you stay
connected to the company's source of information. Also,
teach your downline where your sources are - otherwise
you will always be stuck with the job.
I think you can tell that I don't agree with the philosophy
of "leaders are found not made." Train your M.L.M distributors
to be effective and they will be self-motivated. This is very
different from you trying to "pump them up," which doesn't
Author Resource:-> Tim Sales helps network
marketers gain the confidence and skills to be an MLM success.
Learn how to become a true network marketing professional and
sign up for his free MLM training newsletter and listen to free
training at www.brilliantexchange.com
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